Client

Eletronic Arts

Overview

Electronic Arts Inc. is a leading global interactive entertainment software company. EA develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet.

Positions

Director of Marketing – Online

Challenge

To drive the growth of the Pogo casual game offering throughout Europe EA needed to source a high profile Director of Marketing to develop the Pogo games offering. This key position required a high level approach to ensure Pogo became a top five casual gaming provider in Europe

Solution

BigPond Recruitment was appointed to undertake an exclusive search and selection programme targeting specific online segments. Of prime importance was the need for candidates to offer a high degree of experience within online community, gaming, client acquisition and retention markets. A structured and targeted approach was undertaken to precisely match candidates to the role, within agreed timescales.